Create a Real Estate Lead-Generating Website

Real Estate Tools for Agents oiyutr

Many agents expend the time and resources to establish a website. And, then it just sits there on the Internet. No one calls. No one writes. If you are going to have a website, make sure it will work as hard as you do. Here’s how.

Your website must be optimized for the search engines. We call that Basic SEO (Search Engine Optimization). At some point, you may choose to engage a dedicated SEO firm. We suggest that you start by making sure that your site is optimized for effective target keywords. Depending on your market, that may be all you need to do.

Real Estate Tools for Agents oiyutr

There’s a lot of discussion about relevant links. For the moment, you need a linking program.

Your real estate website must be attractive to visitors. And, it must contain enough useful information to keep your visitors coming back. An MLS search capability is a basic requirement, and you can add on from there. There are great real estate plugins as well as you can read from this IDX Broker vs iHomefinder review.

Last, but certainly not least important, you need customized copy, or content, on your website that gives your visitors a reason to work with you as opposed to any other agent in your market. Branding is an important part of being successful in a very competitive environment.

For real estate professionals. branding can also be thought of as clearly communicating a unique selling proposition (USP). Whatever you call it, it’s a critical component for turning Internet visitors into leads.

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