You’ve built a beautiful website for your marine dealership or yacht brokerage, and now you want people to find it. But even after you’ve optimized your website’s content, images, and internal links, not many people are clicking through to your site.
There’s a reason for that: Search engine optimization (SEO).
What is SEO?
SEO refers to the process of improving your online visibility by increasing the number of visitors that come to your site via search engines like Google. When someone types in a query, if you’re listed among the top results, they’ll click on those results. This is why SEO is so important for any business that relies on online traffic (like marine dealerships and yacht brokers).
SEO is not an exact science. It’s more of an art, with many variables that can affect how well your website performs. That’s why the best way to optimize your site for search engines is by hiring a professional who knows what they’re doing and has experience working in the marine industry.
SEO is a great way to increase your visibility in the search engines, and it’s an increasingly important part of any marketing strategy. Here are some tips for using SEO to boost your marine business website.
The first step is to choose some keywords that describe what you do. If you’re a boat dealer, you might use “boats,” “yachts” and “sailboats,” for example, as well as some more specific terms like “electric motor boats.” You can also include geographic location-specific terms such as “New York boat dealer.”
Next, optimize your website pages to make sure they’re ready for search engine optimization (SEO). This means creating titles that accurately describe the page content, including appropriate keywords and phrases. For example, if your page is about outboard motors for sale at your New York boat dealership, you could include that phrase in the title of your page (e.g., “Boat Outboard Motors – New York Boat Dealer”). It’s also helpful to create an XML sitemap so Google can easily find all of your pages.
Finally, optimize your website’s external links by getting other websites to link to yours. This is called link building, and it helps search engines determine the value of your site. You can do this by providing valuable content that people want to share with others or by offering quality products or services at a competitive price.
The more off-page optimization you do, the better your chances of appearing at the top of search engines’ results pages (SERPs). But don’t stop there: You also need to maintain a consistent stream of new content that’s interesting and relevant. This is what will keep people coming back to your website again and again, and sharing it with their friends!
Hire a SEO Agency
Hire a marine marketing SEO Agency to help you with your off-page, on-page optimization. They’ll be able to assist you in creating content that’s engaging and effective, as well as monitoring the performance of your site so that you can see where it needs improvement (and how to get there).